ehfTV.com channel on YouTube
EHF Marketing has launched a new web platform back in September 2008, ehfTV.com. The visitors of the website, logging on from all corners of the world, can watch live games, highlights, magazine programmes or search in the match archive.
The focus of ehfTV.com was the EHF Champions League so far, but the European national teams have also made their debut on the channel during the recently played EHF EURO Qualification games.
On 21th April 2009, ehfTV.com has reached a new milestone. EHF Marketing is proud to announce the launch of the ehfTV.com YouTube channel. The partnership will allow millions watching the world’s number one video-sharing platform, www.YouTube.com, to get an insight to European top handball.
EHF Marketing Managing Director, Peter Vargo, underlines the potential in the channel. “EHF Marketing has always put great emphasis on promoting the top European handball competitions by using the means of new media. YouTube is an optimal partner in this sense, because they can take handball to a huge number of people all over the world.”
Andreas Briese, Strategic Partner Development Manager of YouTube, responsible for strategic partnership in Germany: “We are very happy that EHF Marketing became a partner of YouTube. Taking full benefit of our large and international reach, our interactive way of communicating with our users and our innovative rights management tools, YouTube is the ideal partner for every sports marketing company. We are delighted that EHF will bring the highlights of the EHF Champions League to their many fans on our platform.”
You can find match highlights, video clips and handball magazine programmes on the YouTube channel of ehfTV.com.
About EHF Marketing GmbH
EHF Marketing GmbH is a daughter company of the European Handball Federation and a platform for European handball. The agency works closely with their marketing and media partners, as well as the European clubs with the aim to realise the potential of this sports discipline on its placement in the market. EHF Marketing will achieve this by finding marketing solutions which reflect the value of the product and satisfying the demands of the European sporting market.
YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.
- ends -
Press contact EHF Marketing GmbH
European Handball Federation
Tel.: +43 1 80 151 164
Press contact YouTube
Communications & Public Affairs Sr. Associate
Google Germany GmbH
Tel.: 040-808 179 145
TEXT: YouTube and EHF Marketing