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30.04.2009, 12:52
Prolongation of partnership with Gerflor
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The European Handball Federation and Gerflor agreed on the extension of the partnership for a further six years.
 

Prolongation of partnership with Gerflor

Vienna/AUT, Tarare/FRA, 30 April 2009 – The European Handball Federation and Gerflor agreed on the extension of the partnership regarding sports flooring in European Handball competitions for a further six years (period 2011 to 2016). The formal signing of the contracts regarding this agreement is planned on a special occasion within the next weeks.

 
 
EHF and Gerflor succeeded in the past contract period to establish clearly identifiable awareness for the EHF top competitions by a continuous colour concept in

  • EHF colours yellow and blue for national team competitions, mainly European Championships and the

  • CL colours blue and black for club competitions, mainly Champions League;

The Corporate Identity flooring concept is crucial part of the brand appearance and the event design for Men’s and Women’s European Championships in all age categories and for the Men’s EHF Champions League. The flooring concept is contributing crucially to the value of the products. The objective of the partnership in the future is to further strengthen the EHF products by ensuring an optimised market appearance and to achieve even higher quality standards.

In addition to the 2009/2010 European Championship in Serbia, Hungary, Austria, Montenegro, Slovakia, Denmark/Norway, the current agreement includes the following European Championships in the period referred to:

  • 2011 Women’s 17 and 19 European Championships in Bulgaria and in The Netherlands

  • EHF EURO 2012 in Serbia (Men) and in The Netherlands (Women)

  • 2012 Men’s 18 and Men’s 20 European Championships

  • 2013 Women’s 17 and 19 European Championships

  • EHF EURO 2014 for Men and Women

  • 2014 Men’s 18 and Men’s 20 European Championships

  • 2015 Women’s 17 and 19 European Championships

  • EHF EURO 2016 for Men and Women

  • 2016 Men’s 18 and Men’s 20 European Championships

EHF President Tor Lian: “The EHF has completed the negotiations regarding the continuation of partnerships in various fields. We are proud to announce the prolongation of the cooperation in one of the most important areas in presenting the sport to the public. The quality of the Gerflor Taraflex will contribute to the success of the European Championships in all categories.”

Pierre Lienhard, Gerflor International Operations Director: “From the very early stages of our development, Gerflor, sharing the strong values of handball, was convinced of the huge potential of this sport. By being a close partner of major handball stakeholders ever since 1976, Gerflor has taken an active part in contributing to the efforts in gaining world recognition for the sport. Gerflor has put its decades of experience and know-how at handball’s disposal by continually developing new solutions to provide the best possible playing conditions for athletes and give a unique trademark for the sport. We are all very proud of this partnership between Gerflor and the European Handball Federation, and excited about this long-term commitment over six additional years, showing evidence of an exceptionally strong mutual confidence.”

The European Handball Federation and Gerflor look forward to continuing the good cooperation and taking the next steps towards further improving the EHF EURO brand and the product handball.


TEXT: EHF
 
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