MEDIA RELEASE: The supermarket chain extends its partnership with the top handball tournament for national teams following the 2018 success
Infront lands Lidl as official sponsor of Men's EHF EURO 2020
The international retailer Lidl will be an Official Sponsor of the Men's EHF EURO 2020 in an agreement brokered by the European Handball Federation's (EHF) media and marketing partner Infront.
As exclusive Official Fresh Food Partner of the event, Lidl will show one of its core competencies by supporting the event with qualitative fresh food and water for players, representatives, referees and volunteers. Objective is to raise awareness about the importance of exercise and health-conscious nutrition.
The partnership, which continues following Lidl's sponsorship of the EHF EURO 2018, provides the retailer with broad visibility through exposure on LED boards, floor stickers and interview backdrops.
This will be complemented with a focus on digital activation, utilising branded content, tailor-made clips for Lidl's key markets and other similar methods to reach and engage with handball fans via social media.
The popular “Fan Sofa” will also return, providing selected fans one of the best views in the stadium through a dedicated and exclusive seating area within the stands for all matches.
The sponsorship will be activated on the court during half-time with an additional option to feature promotional booths in all fan villages.
The 2018 edition of the tournament enjoyed a cumulative TV audience of over 1.05 billion across 175 territories.
The Men's EHF EURO 2020 takes place in Sweden, Austria and Norway from 9 to 26 January. It is the first time three countries will host the event and a record 24 teams are set to compete.
The Lidl retail company, as part of the Schwarz retail group headquartered in Neckarsulm, is one of the leading companies in the food retail industry in Germany and Europe. Lidl is represented in 30 countries around the world and currently operates 10,800 stores and more than 150 distribution centers in 29 countries worldwide.
As a discount supermarket, Lidl places value on an optimal price-quality ratio for its customers. Simplicity and process orientation determine everyday operations in the stores, regional distribution centers and services.
Lidl currently has around 287,000 employees. Dynamism in daily implementation, strength as a result and fairness in dealing with one another characterize working at Lidl across the globe.
In its daily trading, Lidl assumes responsibility for people, society and the environment. At Lidl, sustainability is a case of fulfilling its quality promise every day. The company focuses on where its own actions have physical effects and concentrates on five areas of activity: Product range, employees, environment, society, and business partners.
About Men's EHF EURO 2020
The EHF EURO 2020 will be held from 9 to 26 January 2020. This is the first time that 24 nations will take part, the first time that there are three organisers with Sweden, Austria and Norway and the first time that the final weekend lasts over three days.
Sweden will organise two preliminary round groups and one main round group as well as the final weekend. The venues will be Gothenburg’s Scandinavium, Malmö Arena and Tele 2 Arena in Stockholm (only on the final weekend), a stadium with over 20,000 seats. In Austria, two preliminary round groups and one main round group will take place in the Vienna Stadthalle and the Stadthalle Graz. The "New Nidarohallen" in Trondheim with more than 8,000 seats will be the venue for the two preliminary round groups played in Norway.
More info on www.ehf-euro.com.
Infront, a Wanda Sports Group company, is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions.
Headquartered in Zug, Switzerland, Infront has a team of around 1,000 staff working from 43 offices across more than 14 countries, delivering approximately 4,000 event days of top class sport around the world every year.
TEXT: EHF / ew
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