Beyond the game: a journey into handball's media future

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European Handball Federation

The EHF’s DARE TO RISE Impact Contest is challenging innovation in handball, looking for the brightest new ideas in technology, media and environmental initiatives which could shape the future of the sport. And innovation was the heart of the keynote speech given by Peter Hutton, former head of sports at technology giant Meta, at the European Handball Talks 2023 in Cologne alongside the TruckScout24 EHF FINAL4 last summer.

Hutton has spent his career at the forefront of media innovation with roles at Eurosport and Discovery Networks as well as Meta. In Cologne he spoke about the exciting intersection of technology and sport, and in this exclusive interview he expands further on that vital topic.

20231213 Peter Hutton Quote
Handball provides unique challenges, in terms of content distribution, content production and spectator experiences.
Peter Hutton
Former head of sports, Meta

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