EHF Marketing GmbH
Who we are
EHF Marketing GmbH is the marketing arm and subsidiary of the European Handball Federation (EHF). It is responsible for the commercial development, marketing, implementation and promotion of the EHF club competitions, including the management and exploitation of their media and marketing rights.
Working closely with clubs as well as media, marketing and commercial partners, EHF Marketing (EHFM) promotes and commercially develops the competitions and their respective final events as strong platforms for fans, broadcasters and partners in Europe and beyond.
Its portfolio comprises the EHF Champions League, EHF European League and EHF European Cup competitions for men and women.
From the 2026/27 season, EHF Marketing has expanded its direct responsibilities across media operations and distribution, bringing key elements of the media, content and commercial ecosystem closer together.
EHF Marketing Structure
The EHF Marketing GmbH is based at the European Handball House in Vienna, Austria, together with the European Handball Federation. The office has a staff of more than 30 sports professionals from numerous European nations.
Its teams cover the commercial, media, marketing and operational activities around the EHF club competitions – from rights, sales and partnerships to media production & operations, digital platforms, brand management and marketing, implementation and events.
EHF Club Competitions
The EHF Champions League was introduced in 1993 and is the top-tier competition in European club handball for men and women. It brings together leading clubs from across Europe.
From the 2026/27 season, a new playing system is in place for the EHF Champions League Men. The group phase features now 24 teams from 15 countries, drawn into six groups of four. After the group phase as well as the main round a connection to the EHF European League Men play-offs as well Last 16 was made.
The competition format of the EHF Champions League Women remains unchanged, with 16 teams divided into two groups of eight.
The EHF FINAL4 Men will be played in LANXESS arena/Cologne (GER) and the EHF FINAL4 Women in the MVM Dome/Budapest (HUN).
The EHF European League is the second-tier competition of European club handball and has established itself as a major European club competition, bringing together ambitious clubs from across the continent.
From the 2026/27 season, a new playing system is in place for the EHF European League Men. The number of participating clubs stays the same - 32 clubs. The competition now consists of five phases: the group phase, the play-offs, the Last 16, the quarter-finals, and the EHF Finals Men. The remaining 16 teams after the group phase will be joined in the play-offs by the 12 teams that finished third or fourth in the group phase of the EHF Champions League Men. The 14 winners coming through the play-offs will be joined by two more teams from the EHF Champions League Men — those that finished fifth in the top flight's main round.
The four teams emerging from the quarter-finals qualify for the Winamax EHF Finals 2027 in Hamburg (GER).
The competition format of the EHF European League Women remains unchanged. After a qualification round, 16 teams are split into four groups of four. The group phase starts in January, with the top two teams in each group advancing to the quarter-finals. The season culminates in the EHF Finals Women.
The EHF European Cup, named as such since the 2020/21 season provides an entry point to European club handball for many clubs from across the continent. All rounds, including the finals, are played over two legs, with one match at home and one away.
Our numbers*
*Season 2025/26
Our promise
Ownership
Utilizing naming & IP rights
Secure exclusive naming and intellectual property rights connected to the pinnacle of European club handball. Position your brand at the very top of the sport, visible across Europe and associated with excellence, performance and prestige.
Branding
Increase your brand visibility
Showcase your brand on Europe’s biggest handball stage, reaching fans across multiple markets through arenas, broadcasts and digital channels. A powerful platform to build recognition and credibility at continental level.
Activations
Deepen your fan experience
Create bespoke, on-site brand activations at Europe’s top handball matches, fully integrated into the live event experience. Each activation is designed to engage fans where passion is at its highest.
Content
Drive fan engagement
Become part of European handball’s most compelling stories through premium, shareable content. Designed for a pan-European audience, our content amplifies your brand across leagues, cultures and platforms.
Hospitality
Elevate business and network
Host clients and partners at the highest level of European club handball. Our hospitality offerings provide exclusive access, premium environments and unmatched networking opportunities across the continent.
Our partners
Quick Links
Interested in becoming a partner?
Get all the information about becoming a partner of European Club Handball here.
