F42020 Augmented Reality
EHF Champions League

Experience the event in a new dimension

Thousands of passionate fans around the globe will witness the legendary atmosphere inside the LANXESS arena this year.

With the event being played behind-closed-doors without spectators for the first time, EHF Marketing have gone to great lengths to ensure fans watching at home can still experience that same spine-tingling feeling as if they were in the arena ready to support their team.

Thanks to augmented reality, not even Covid-19 can stop the production of the breath-taking opening shows that the VELUX EHF FINAL4 is famous for.

Augmented reality technology will be used at a VELUX EHF FINAL4 for the very first time and will see elements added in to the opening show and also during each match.

Fans will get to experience each game as if they were still in the arena with a specially-adapted entertainment programme created to fit the small screen, with TV production paying particular attention to supporters’ needs for entertainment.

What would a VELUX EHF FINAL4 be without Markus Floth, DJ Peter Vikström and the TV crew? Markus, the Face of the EHF Champions League, will be inside the LANXESS Arena to bring his voice and presenting expertise to everyone at home. Together with Peter spinning the tunes, the atmosphere for a VELUX EHF FINAL4 is complete.

EHF Marketing managing director David Szlezak said: “It goes without saying that this VELUX EHF FINAL4 will not be the same inside an arena without fans, but we are committed to keeping fans entertained with a variety of new and high-tech features to make them feel they are in the arena support their teams and we are excited to see how fans will react to what is going to be a unique event.

“In Markus and Peter we have two people who have the knowledge, talent and passion to recreate the atmosphere that will be sorely missed inside the area. However, with their skills being transferred to TV, fans will still be able to turn the volume up and have fun from the safety of their living rooms.”

Latest news

More News